Following the news of
Lebron James getting dunked on at the
Nike Lebron James Skills Academy, and having the video confiscated, it was revealed that Nike has also taken home video of a young Lebron falling off of his bike. Tyrell Smith, a Nike spokesperson, said that footage of him not excelling is too damaging to his image. "We want Lebron portrayed only in a positive light. Watching him fall off his bicycle makes him appear weak and uncoordinated. Nike can't have that with the dollars we've invested in him." Nike also plans to obtain all videotape of Cleveland Cavalier losses, as well as every missed shot and turnover Lebron has ever committed.